@article{BaldoParikhPiuetal.2015,
  author    = {Baldo, Davide and Parikh, Hirak and Piu, Yvonne and M{\"u}ller, Kai-Markus},
  title     = {Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry},
  journal   = {Journal of Creating Value},
  volume    = {1.2015},
  number    = {1},
  issn      = {2454-213X},
  pages     = {61 -- 71},
  year      = {2015},
  language  = {en}
}