@book{OPUS4-2298,
  title     = {Social Branding: Strategien - Praxisbeispiele - Perspektiven},
  editor    = {Matthias B. Schulten and Artur Mertens and Andreas Horx},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-3755-1},
  doi       = {10.1007/978-3-8349-3755-1},
  pages     = {472},
  year      = {2012},
  language  = {de}
}