TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Schulten, Matthias B.
A1  - Eckerle, Felix
T1  - The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
T2  - 2016 Summer AMA Conference, Atlanta: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
Y1  - 2016
SN  - 9781510839120
SB  - 9781510839120
SP  - 129
EP  - 130
ER  -