@phdthesis{Bruessler,
  type      = {Bachelor Thesis},
  author    = {Robert Br{\"u}{\"s}ler},
  title     = {Strategic Process Analysis of a Business Model, Optimized Towards Handling and Safety Aspects in the Workflow of Medical Devices, Using the Example of Pedicle Screws},
  pages     = {103},
  abstract  = {The B. Braun Aesculap AG division “Degenerative Spinal Disorders” will be launching a new Spinal System mid 2017. A Spinal System is a combination of implants and instruments used to treat spinal disorders caused by deformity, tumors, trauma or via degenerative conditions. The current industry standard is that manufacturers sell the implants necessary for these surgeries in non-sterile packs, which require sterilization by the client organizations. This is different in other orthopedic sectors such as hip or knee, where the use of sterile packed implants is the industry benchmark. As this is not the standard case for spinal surgery so far, all processes within the majority of client organizations are accustomed to using non-sterile packed spinal implants in their operating room processes and logistics. The new Spinal System, being offered by Aesculap AG in the near future, is challenging this status quo, as it will be offering a system solution in which the implants will be sold in sterile packaging. This new business model entails changes in the processes within the manufacturing and client organization. These changes need to be implemented and communicated correctly. In this thesis both business models based on sterile and non-sterile packed implants and their respective processes are compared. Strategic and operative relevant aspects are analyzed to define strategic criteria necessary to appropriately implement and communicate the new system.},
  language  = {en}
}