TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Schulten, Matthias B.
A1  - Schäfer, Fabian
T1  - Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
T2  - AMA Summer Educators' Conference 2015
Y1  - 2015
SN  - 978-1-5108-1586-5
SB  - 978-1-5108-1586-5
SP  - 614
EP  - 617
ER  -