@inproceedings{SchultenSchaefer2015,
  author    = {Matthias B. Schulten and Fabian Sch{\"a}fer},
  title     = {Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study},
  series = {AMA Summer Educators' Conference 2015},
  isbn      = {978-1-5108-1586-5},
  pages     = {614 -- 617},
  year      = {2015},
  language  = {en}
}