@article{SchultenRudigierStolz2015,
  author    = {Schulten, Matthias B. and Rudigier, Silvia and Stolz, Patricia},
  title     = {Kundenpr{\"a}ferenzen im Mobile-Location-Based-Couponing},
  journal   = {Marketing Review St. Gallen},
  volume    = {32.2015},
  number    = {3},
  issn      = {1865-6544},
  doi       = {10.1007/s11621-015-0520-x},
  pages     = {50 -- 57},
  year      = {2015},
  language  = {de}
}