@article{SchultenRauch2015,
  author    = {Matthias B. Schulten and Michaela Rauch},
  title     = {Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests},
  series   = {Journal of Marketing Theory and Practice},
  volume    = {23.2015},
  number    = {1},
  issn      = {1069-6679},
  doi       = {10.1080/10696679.2015.980172},
  pages     = {21 -- 37},
  year      = {2015},
  language  = {en}
}