TY  - THES
U1  - Bachelor Thesis
A1  - Sijecic, Sanita
T1  - Modern online marketing strategies, techniques and problems - based on product ''Weddings in Bali''
N2  - The purpose of this Bachelor-Thesis is to analyze the current situation of the company The Seven Agency in regards to the efficiency of currently used online marketing
channels to promote the website www.baliwedding.org in the international market. The conclusions were made based on results of a questionnaire which has been sent to
current and former clients of the company. Another part of this work contains research about how the company can achieve optimal results with using appropriate channels.
Both, the results of the Situation- and Target-Analysis have been compared to each other and were completed with a summary of the effectively and not effectively used
channels and a recommendation based on secondary data and literature study in order to achieve targeted results has been given.
The Bachelor-Thesis has been written in cooperation with The Seven Agency, located in Bali, Indonesia.
KW  - online marketing strategies
KW  - online marketing tools
KW  - modern online marketing platforms
KW  - Online Marketing Channels
KW  - Situation-Analysis
KW  - Target-Analysis
KW  - Online Marketing Channel Analysis
KW  - Wedding in Bali
Y2  - 2015
ER  -