@phdthesis{Balzer2015,
  type      = {Bachelor Thesis},
  author    = {Felix Balzer},
  title     = {The Importance of Recommender Systems for B2C E-Commerce Business},
  year      = {2015},
  abstract  = {This paper analyzes the importance of recommender systems for B2C e-Commerce businesses, using extensive literature review as well as a consumer survey. Readers will gain a basic understanding on how the technology behind the recommendation works, how competitiveness in e-Commerce can be defined and what the consumer perspective on recommender systems is. The paper will ultimately provide valuable insights into how recommender systems can create a major competitive advantage for online retailers and why an online-shop without a recommender engine will struggle to stay or become competitive.},
  language  = {en}
}