@phdthesis{Beede,
  type      = {Bachelor Thesis},
  author    = {Hendrik Jay Beede},
  title     = {Search Engine Optimization - as the backbone for the setup of a successful (niche) website. Application of SEO and monetization strategy},
  abstract  = {This paper explores the different techniques used by search engine optimizers to increase a website ́s ranking, thus visibility. The author focuses on modern methods from the areas of On-Page and Off-Page SEO. Findings, gathered through a literature review, conclude that SEO has become a more complex process, as search engines algorithm have advanced; transforming from a pure technical optimization to a more user-oriented optimization. Furthermore, the paper identifies several areas that a webmaster can use to collect data to monitor a website ́s performance. In addition, insights into what the data can have for a meaning, are given. The paper finales with a brief overview of various ways to monetize a website.},
  language  = {en}
}