TY - CHAP U1 - Buchbeitrag A1 - Parikh, Hirak A1 - Baldo, Davide A1 - Müller, Kai-Markus T1 - Pricing T2 - Consumer Neuroscience KW - Pricing KW - Consumer Neuroscience KW - Neuromarketing KW - EEG KW - Neuropricing Y1 - 2017 SN - 978-0-262-03659-7 SB - 978-0-262-03659-7 SP - 241 EP - 254 PB - The MIT Press CY - Cambridge, M.A. ER -