@incollection{ParikhBaldoMueller2017,
  author    = {Hirak Parikh and Davide Baldo and Kai-Markus M{\"u}ller},
  title     = {Pricing},
  series = {Consumer Neuroscience},
  publisher = {The MIT Press},
  address   = {Cambridge, M.A.},
  isbn      = {978-0-262-03659-7},
  pages     = {241 -- 254},
  year      = {2017},
  language  = {en}
}