TY  - THES
U1  - Bachelor Thesis
A1  - Nathan Abdelmalek, Lily
T1  - Perception of Customer Service in B2C Markets in Egypt vs. Germany
N2  - Due to fierce competition in the recent decades, focus on customer service is becoming increasingly important in all industries including grocery retail. The purpose of this study is to discover the different services offered by grocery stores in Egypt and Germany, to examine the reasons behind offering different services in the different countries and to learn the effect of the same services being offered in different countries.
The data was collected by conducting an online survey and then analyzed with reference to available literature. Findings and conclusions are presented in the form of lessons learned and suggestions for grocery stores in both countries to improve their consumer’s future shopping experience.
Y2  - 2017
ER  -