TY - CHAP U1 - Konferenzveröffentlichung A1 - Mertens, Artur A1 - Schulten, Matthias B. A1 - Knahl, Martin A1 - Furnell, Steven T1 - Brand Management Competences in an Increasing Digital World: A Qualitative Study T2 - International Conference on Innovation and Management IAM2016W, Palau, January 27-30, 2016 Y1 - 2016 SN - 2218-6387 SS - 2218-6387 SP - 203 EP - 214 ER -