@incollection{BaumgarthBinckebanck2011,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Nachhaltige Markenimplementierung im B-to-B-Vertrieb},
  series = {Innovative Markenf{\"u}hrung und -implementierung},
  publisher = {Logos-Verlag},
  address   = {Berlin},
  isbn      = {978-3-8325-2486-9},
  pages     = {335 -- 354},
  year      = {2011},
  language  = {de}
}