@incollection{BaumgarthBinckebanck2018, author = {Carsten Baumgarth and Lars Binckebanck}, title = {CSR-Markenf{\"u}hrung im B-to-B-Umfeld – Modell und Fallbeispiele}, series = {B-to-B-Markenf{\"u}hrung}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-05097-9}, doi = {10.1007/978-3-658-05097-9\_15}, pages = {289 -- 302}, year = {2018}, language = {de} }