@inproceedings{SchultenRauch2013, author = {Matthias B. Schulten and Michaela Rauch}, title = {Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis}, series = {AMA Summer Educator’s Conference 2013: Innovating and Collaborating in a Global Marketplace; Boston, Massachusetts, USA 9-11 August 2013}, isbn = {978-1-62993-585-0}, pages = {142 -- 143}, year = {2013}, language = {en} }