TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Schulten, Matthias B.
A1  - Rauch, Michaela
T1  - Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
JF  - Journal of Marketing Theory and Practice
Y1  - 2015
SN  - 1069-6679
SS  - 1069-6679
U6  - https://doi.org/10.1080/10696679.2015.980172
DO  - https://doi.org/10.1080/10696679.2015.980172
VL  - 23.2015
IS  - 1
SP  - 21
EP  - 37
ER  -