TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Schulten, Matthias B.
A1  - Rauch, Michaela
T1  - Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
T2  - AMA Summer Educator’s Conference 2013: Innovating and Collaborating in a Global Marketplace; Boston, Massachusetts, USA 9-11 August 2013
Y1  - 2013
SN  - 978-1-62993-585-0
SB  - 978-1-62993-585-0
SP  - 142
EP  - 143
ER  -