@article{BinckebanckKaemmerer2013,
  author    = {Lars Binckebanck and Paula K{\"a}mmerer},
  title     = {Schnittstellenmanagement zwischen Marketing und Verkauf im B2B-Gesch{\"a}ft bei Castrol},
  series   = {Marketing Review St. Gallen},
  volume    = {30.2013},
  number    = {2},
  issn      = {1865-6544},
  pages     = {70 -- 79},
  year      = {2013},
  language  = {de}
}