@incollection{BaumgarthBinckebanck2011,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {B-to-B-Markenimplementierung durch Vertriebsintegration},
  series = {Forschung f{\"u}r die Wirtschaft 2011},
  publisher = {Shaker},
  address   = {Aachen},
  isbn      = {978-3-8440-0684-1},
  pages     = {1 -- 12},
  year      = {2011},
  language  = {de}
}