@phdthesis{Makotore,
  type      = {Bachelor Thesis},
  author    = {Vongai Laura Makotore},
  title     = {Frugal innovation and the creation of social value in emerging markets: The case study of Econet Wireless Limited Zimbabwe},
  pages     = {51},
  abstract  = {Emerging markets are at the core of developing frugal innovations that create value in society. This research paper's overall purpose is to showcase how the emerging market of Zimbabwe has created frugal products through the company Econet Wireless Limited; that have brought a significant turnaround in the economy and, in doing so, have positively impacted the society. Additionally, the research problems of the company’s precise frugal innovations, how they create social value, and to what extent were investigated. The case study method was utilized, and data was collected using existing and or secondary data. Of the frugal innovations by Econet Wireless Limited, Ecocash, a mobile money service, provided a financial system for the unbanked and exbanked solving the money or coin shortage problem. Econet Solar, Econet’s brand for solar products, presented an alternative source to the country's lack of electricity. However, beneficial both products were discovered to have shortcomings that can be improved upon or corrected.},
  language  = {en}
}