TY  - RPRT
U1  - Forschungsbericht
A1  - Balzer, Felix
A1  - Bollig, Bastian
T1  - Perception of Data Security in e-Commerce
N2  - In this paper, different factors influencing the perceived data security (PDS) of online shoppers are analyzed. For this purpose, the authors first conduct a literature review and later analyze the results of an empirical study, by applying a regression analyses. Based on the findings of this research, the paper identified the frequency of gathering information on the topic of data security and the experience of being hacked as factors with a significant negative impact on PDS. In addition, a well perceived benefit and, in special cases, an e-Commerce business’ brand can positively influence PDS of customers. In conclusion, the paper delivers insights into the perceptions of data security and delivers some suggestions on how a company could improve the PDS of their customers.
KW  - Perception
KW  - e-Commerce
Y2  - 2017
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-24136
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-24136
SP  - 30
S1  - 30
ER  -