@phdthesis{Rothenhaeusler,
  type      = {Bachelor Thesis},
  author    = {Carlos Rothenh{\"a}usler},
  title     = {eSports and Business: A market analysis and implications},
  pages     = {85},
  abstract  = {This thesis aims to fill gaps in academic literature about the eSports-industry, as it examines the structure of the eSports-industry with regards to the position in which the industry is currently situated, to the industries’ essential stakeholders, as well as the implications that are derived from an analysis of the eSports-market. The subject is regarded from a business-related point of view with respect to socio-cultural and demographic aspects which are imperative for conveying a complete image of the industry. The depiction of the eSports-industry is realized by means of qualitative research in the form of expert-interviews, as well as by the concept of grounded theory based on available data. The results show that the eSports-industry exhibits a lack of infrastructure surrounding it, representing one of many challenges the industry has to face in the near future. Simultaneously, various growth-rates and further market developments suggest a trajectory which is headed towards a continuous market-growth, an upsurge of awareness about the industry and of individuals and organizations perceiving the industry as an investment- and leisure opportunity.},
  language  = {en}
}