TY  - THES
U1  - Bachelor Thesis
A1  - Hajiyeva, Sevinj
T1  - Students' buying behavior towards e-learning program in Germany
N2  - The main goal of the study is to analyze students’ buying intention towards e-learning program by developing a structural model of e-learning acceptance by the students and analyzing perceived usefulness, perceived ease of use, attitudes, subjective norms, motivations and buying intentions according to the developed model.
KW  - E-learning
KW  - Information technology
KW  - Advanced enhanced learning
Y2  - 2018
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-34953
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-34953
ER  -