@incollection{Ruf2018,
  author    = {Oliver Ruf},
  title     = {Corporate Storytelling},
  series = {Corporate Identity \& Corporate Design 4.0 : das Kompendium},
  publisher = {av Edition},
  address   = {Stuttgart},
  isbn      = {978-3-89986-284-3},
  pages     = {120 -- 131},
  year      = {2018},
  language  = {de}
}