@incollection{Binckebanck2018, author = {Lars Binckebanck}, title = {Interaktive Markenf{\"u}hrung – Der Vertrieb als Instrument der B-to-B-Marken-Kommunikation}, series = {B-to-B-Markenf{\"u}hrung}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-05097-9}, doi = {10.1007/978-3-658-05097-9\_33}, pages = {635 -- 661}, year = {2018}, language = {de} }