@incollection{Binckebanck2013,
  author    = {Lars Binckebanck},
  title     = {Grundlagen zum strategischen Vertriebsmanagement},
  series = {F{\"u}hrung von Vertriebsorganisationen},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-01830-6},
  doi       = {10.1007/978-3-658-01830-6},
  pages     = {3 -- 35},
  year      = {2013},
  language  = {de}
}