TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Müller, Kai-Markus
T1  - NeuroPricing® – willingness to pay for single products testing of large product portfolios
T2  - Research & Results 2016: The Market Research Show, 26 - 27 October 2016, MOC Munich, Germany
Y1  - 2016
ER  -