@inproceedings{SchaeferSchultenBlitzetal.2017,
  author    = {Fabian Sch{\"a}fer and Matthias B. Schulten and Patrick Blitz and Alexander Decker},
  title     = {Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks},
  series = {International Conference on Innovation and Management (IAM2017 Summer), July 4-7, 2017, Osaka, Japan},
  issn      = {2218-6387},
  year      = {2017},
  language  = {en}
}