@inproceedings{BaumgarthBinckebanckMerrilees2011,
  author    = {Carsten Baumgarth and Lars Binckebanck and Bill Merrilees},
  title     = {CSR-branding in b-to-b markets: Concept, literature review and routes for further research},
  series = {Thought leaders in brand management conference 2011 : a meeting of the minds : 7th International Conference, March 11-12, 2011, USI, Università della Svizzera italiana, Lugano, Switzerland},
  isbn      = {978-88-6101-009-3},
  pages     = {186 -- 197},
  year      = {2011},
  language  = {en}
}