@incollection{BinckebanckGoetzen2017,
  author    = {Lars Binckebanck and Reiner G{\"o}tzen},
  title     = {Marketing f{\"u}r Wohnimmobilien},
  series = {Wohnimmobilien : Lebenszyklus, Strategie, Transaktion},
  publisher = {Springer},
  address   = {Wiesbaden},
  isbn      = {978-3-658-05367-3},
  doi       = {10.1007/978-3-658-05368-0\_35},
  pages     = {925 -- 985},
  year      = {2017},
  language  = {de}
}