TY - CHAP U1 - Konferenzveröffentlichung A1 - Baumgarth, Carsten A1 - Binckebanck, Lars A1 - Merrilees, Bill T1 - CSR-branding in b-to-b markets: Concept, literature review and routes for further research T2 - Thought leaders in brand management conference 2011 : a meeting of the minds : 7th International Conference, March 11-12, 2011, USI, Università della Svizzera italiana, Lugano, Switzerland Y1 - 2011 SN - 978-88-6101-009-3 SB - 978-88-6101-009-3 SP - 186 EP - 197 ER -