TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Baumgarth, Carsten
A1  - Binckebanck, Lars
T1  - Building and managing CSR brands: Theory and applications
T2  - Corporate Social Responsibility and Sustainable Business Development: The International Conference on Business 2015
Y1  - 2015
UR  - http://cbaumgarth.net/wp-content/uploads/2015/11/csr_brands_v2_klein.pdf
SN  - 978-604-73-3756-9
SB  - 978-604-73-3756-9
SP  - 35
EP  - 51
ER  -