@incollection{BaumgarthBinckebanck2014,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Best Practices der CSR-Markenf{\"u}hrung und -kommunikation},
  series = {Sustainable Marketing Management : Grundlagen und Cases},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-02436-9},
  doi       = {10.1007/978-3-658-02437-6\_10},
  pages     = {175 -- 203},
  year      = {2014},
  language  = {de}
}