@inproceedings{BaumgarthBinckebanck2011,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {A management-oriented approach towards CSR branding},
  series = {CSR Communication Conference 2011, Amsterdam, 26th-28th October 2011: Conference Proceedings},
  isbn      = {978-961-235-681-1},
  pages     = {58},
  year      = {2011},
  language  = {en}
}