@article{BaumgarthBinckebanck2011,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test},
  series   = {Journal of Product \& Brand Management},
  volume    = {20.2011},
  number    = {6},
  issn      = {1061-0421},
  doi       = {10.1108/10610421111166630},
  pages     = {487 -- 498},
  year      = {2011},
  language  = {en}
}