@inproceedings{BaumgarthBinckebanck2015,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Building and managing CSR brands: Theory and applications},
  series = {Corporate Social Responsibility and Sustainable Business Development: The International Conference on Business 2015},
  isbn      = {978-604-73-3756-9},
  pages     = {35 -- 51},
  year      = {2015},
  language  = {en}
}