@article{SchefferBinckebanckEisermann,
  author    = {David Scheffer and Lars Binckebanck and Jens Eisermann},
  title     = {Pers{\"o}nlichkeitssysteme in der Vertriebspraxis nutzen},
  series = {Sales Management Review},
  volume    = {25.2016},
  number    = {3},
  issn      = {2196-3215},
  pages     = {12 -- 21},
  language  = {de}
}