@incollection{ElsteBinckebanck2016,
  author    = {Rainer Elste and Lars Binckebanck},
  title     = {Kommunikationscontrolling im Business-to-Business-Bereich},
  series = {Handbuch Controlling der Kommunikation},
  publisher = {Springer},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-3857-2},
  doi       = {10.1007/978-3-8349-3857-2\_30},
  pages     = {713 -- 749},
  year      = {2016},
  language  = {de}
}