TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Baumgarth, Carsten A1 - Binckebanck, Lars T1 - Sales force impact on B-to-B brand equity: conceptual framework and empirical test JF - Journal of Product & Brand Management KW - Brand equity KW - B-to-B branding KW - Sales force behaviour and personality KW - Conceptual framework KW - Brands KW - Sales force Y1 - 2011 SN - 1061-0421 SS - 1061-0421 U6 - https://doi.org/10.1108/10610421111166630 DO - https://doi.org/10.1108/10610421111166630 VL - 20.2011 IS - 6 SP - 487 EP - 498 ER -