@article{BaumgarthBinckebanck,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Nachhaltige Markenimplementierung im B-to-B-Gesch{\"a}ft},
  series = {Business + Innovation},
  number    = {2},
  issn      = {1868-825X},
  pages     = {20 -- 26},
  language  = {de}
}