@article{BaumgarthBinckebanck,
  author    = {Carsten Baumgarth and Lars Binckebanck},
  title     = {Corporate Social Responsibility f{\"u}r Industrieg{\"u}ter - Wie k{\"o}nnen sich B-to-B-Unternehmen durch eine CSR-Markenf{\"u}hrung differenzieren?},
  series = {tranfer Werbeforschung \& Praxis},
  volume    = {60.2014},
  number    = {1},
  issn      = {1436-798X},
  pages     = {32 -- 41},
  language  = {de}
}