@article{BinckebanckKuntkes,
  author    = {Lars Binckebanck and Johan Kuntkes},
  title     = {Interaktive Markenf{\"u}hrung – Branding des B-to-B-Verkaufs},
  series = {Marketing-Journal},
  volume    = {39.2006},
  number    = {8-9},
  issn      = {0025-3774},
  pages     = {24 -- 27},
  language  = {de}
}