@incollection{RufMatt2018,
  author    = {Oliver Ruf and Markus Matt},
  title     = {Die GIF-Erz{\"a}hlung. Medientheorie und Gestaltungspraxis einer digitalen Bewegtbildform},
  series = {Transmedia Storytelling},
  publisher = {Sch{\"u}ren},
  address   = {Marburg},
  isbn      = {978-3-89472-943-1},
  pages     = {34 -- 46},
  year      = {2018},
  language  = {de}
}