TY  - THES
U1  - Master Thesis
A1  - Lanitz, Natalie
T1  - Neuroentrepreneurship : Recommendations for organizational innovation to enhance entrepreneurial activity
N2  - Entrepreneurship research faces a crossroads and a new approach is needed to better understand entrepreneurial behavior. Incorporating neuroscience to comprehend the entrepreneurial mindset seems promising. Nevertheless, the potential of neuroscience for entrepreneurship research is only slowly being realized. Based on an extensive literature review, this thesis examines the emerging role of neuroscience with respect to entrepreneurship. Referring to the model of the entrepreneurial process, this thesis investigates how entrepreneurs discover, exploit, and finally capture opportunities. In this context, explanations regarding trait, expertise, adaptation, and mindset of the entrepreneur are relevant for further examination. Moreover, decision-making in uncertain situations is analyzed. In this context, the dynamic interplay between the reflective and reflexive system is considered. Ultimately, this thesis provides recommendations for organizational innovation to enhance entrepreneurial
activity.
KW  - Neuroentrepreneurship
KW  - Entrepreneurial neuroscience
KW  - Entrepreneurial mindset
KW  - Entrepreneurial decision-making
KW  - Intrapreneurship
Y2  - 2020
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-66725
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:fn1-opus4-66725
SP  - 131
S1  - 131
ER  -