@book{Zydorek2013,
  author    = {Christoph Zydorek},
  title     = {Einf{\"u}hrung in die Medienwirtschaftslehre},
  publisher = {Springer Fachmedien},
  address   = {Wiesbaden},
  isbn      = {978-3-658-00015-8},
  doi       = {10.1007/978-3-658-14217-9},
  pages     = {204},
  year      = {2013},
  language  = {de}
}