TY - THES U1 - Bachelor Thesis A1 - Tschorny, Victoria T1 - A psychological explanation on the effectiveness of "Pay to Quit" incentives with regards to employee retention N2 - Successful employee retention remains one of the most critical issues in human resource management. Various retention strategies have been proposed, examined, and empirically tested for centuries to retain valued employees. This research proposes a psychological explanation on the effectiveness of so-called pay-to-quit incentives and hypothesizes that such anti-incentives might be more beneficial than traditional incentives with regards to employee retention. Cognitive Dissonance Theory, Prospect Theory, and Social Identity Theory help to illustrate the underlying psychological mechanisms of pay-to-quit incentives and their impact on choice, attitudes, cognitions, and behavior. KW - Pay-to-quit incentives KW - Employee retention KW - Anti-incentives KW - Employee turnover KW - Cognitive dissonance KW - Prospect theory KW - Social identity Y2 - 2020 SP - 30 S1 - 30 ER -