TY - CHAP U1 - Buchbeitrag A1 - Baumgarth, Carsten A1 - Binckebanck, Lars T1 - 'Living the CSR brand': Model, best practices and recommendations T2 - Branding inside out Y1 - 2017 SN - 978-0-7494-7890-2 SB - 978-0-7494-7890-2 SP - 95 EP - 118 PB - Kogan Page CY - London ER -